Copywriting: A Salesman In Print

Words are a very powerful tool in marketing and when used, it can either make or break your promotional advertisement. It gets challenging when you start off your business whether you are a B2B or B2C company. You don't want customers to just feel like you want their money rather you are providing them something valuable. This is where copywriting comes into play; it's about getting them to want to buy your product because they enjoy the your content or assistance. But what is copywriting exactly and how can we here at Makisu, bring great value to your business?

What is Copywriting?
Copywriting is a type of salesmanship. It is a process where you rearrange words to make products more sellable. Copywriters are the ones responsible for writing promotional ad materials on brochures, billboards, websites, emails, etc. In short, they make ads intriguing for consumers.

Remember a time before the internet became popular? This is where the original copywriting was born; postcards, letters, magazine ads, newspapers, and more. For your ad to reach the eyes of the consumer, you had to pay... A LOT. It took on average thousands of dollars to make simple back to back non-full page flyers. Today and thanks to the internet, copywriting has become more affordable and quicker to reach consumers. It has become the "salesman in print" since the common way of selling a product is through actual sales men, copywriting gives you the advantage of reaching more people through curated ads. It's about creating ads that generously gives something valuable and not just greedily asking them to buy your product.

Copywriting with Makisu
After understanding the basic definition of effective copywriting, Makisu can help you elevate your business' marketing using SEO Copywriting; Search Engine Optimization Copywriting. Using this type of method can help you get ranked in the top results of search engines like Google. With our assistance we can provide several services but are not limited to the following:

  • Search engine optimization copywriting
  • Assist in the process of copywriting
  • Assist in SEO copywriting
  • Create effective posts curated for your target audience
  • Create high converting content
  • Improve conversion rate of content
  • Building relevant content
  • Help grow social media pages

We want to make sure that you are putting out the best of the best content on the internet. Nowadays, search engines have become very intelligent and know which articles and types of content that people would enjoy. Creating articles that have examples, techniques, how to's, and pictures can help rank you up the search engines. Copywriting can be considered like a psychological marketing game; using words that catch people's attention and makes them interested.

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